PT Arthanusa Adiraya Sejahtera
Indonesian food, run with precision.
We process food, open export routes and invest in small businesses — with a lean team and systems that do the heavy lifting.
Three lines, one system.Based in Bali, Indonesia
See our businessThree business lines.
One way of working.
All business lines
Our brand
Street food spirit,
factory-grade quality.
Indonesian street snacks, frozen and fully cooked. Air-fryer ready in 8 minutes — for cafés, hotels and partner kitchens.
How we work
From test kitchen to freezer shelf.
Every new product passes four gates before it reaches a partner. Two new products a month at most — focus beats volume.
- G1
Kitchen recipe
The recipe is locked in the test kitchen and written down as the standard.
- G2
Factory trial
Produced in a 20 kg batch to test yield and cost.
- G3
Freeze test
30 days in the freezer, plus two freeze-thaw cycles.
- G4
Into the catalog
SOP, label, photo and price are approved before sale.
AI & Automation
A lean team.
Systems that work.
We use AI and automation for repetitive work — so the team can focus on taste, quality and partners.
Every ingredient and product carries a batch code, from storeroom to partner.
Stock traceability
Batch codes and FEFO on every shelf. Unlabelled stock is never used.
BB-IK-001/261007-001
Protected formulas
Seasonings are prepared as coded premixes. Recipes stay safe, results stay consistent.
Data-led decisions
Production costs, cash flow and weekly reports are compiled automatically for the board.
SME investment
We invest in businesses with real products.
Street Hawker is the first unit. Next, we're open to small businesses in sectors we understand.
- Food export
- Taking Indonesian processed food products to overseas markets.
- Healthy food
- Balanced meals for institutional partners such as hospitals and corporate caterers.
- Automation
- Importing food-processing automation machines for factories and small businesses.
- Consumer
- Other local consumer products with repeat customers.
Let's talk.
For partnerships, supply or investment — tell us what you need.